Frase

Overview

Frase is a software platform engineered to streamline the content creation and optimization workflow for search engine optimization (SEO) purposes. It assists users in developing content that aligns with search intent by analyzing top-ranking search engine results pages (SERPs) for target keywords. The core functionality revolves around providing data-driven recommendations for content structure, topics to cover, and keyword usage. This process aims to enhance the visibility and organic performance of digital content.

The platform is primarily utilized by SEO specialists, content strategists, writers, and marketing teams who require tools to scale their content efforts while aiming for improved search rankings. Frase integrates artificial intelligence (AI) models to assist with various stages of content production, from initial research and outlining to drafting and refining content. Users can generate comprehensive content briefs that define the scope and requirements for new articles, ensuring that writers address relevant subtopics and questions posed by searchers. This can reduce the manual effort involved in competitive analysis and topic cluster identification.

Frase's approach to content optimization involves comparing a user's draft content against the content of top-ranking competitors. It provides a scoring system and suggests specific gaps in topic coverage or keyword density. This allows for iterative improvement of existing content assets or the development of new content designed to outrank competitors. The AI writing capabilities can generate initial drafts, rewrite sections, or expand on ideas, serving as a productivity tool for content creators. While not an API-first platform, Frase is designed as a web application accessible to content professionals without extensive technical knowledge, focusing on a guided user experience for content creation and auditing.

For example, when a user enters a target keyword, Frase compiles data from the top 20 Google search results, extracting common headings, questions, and statistics. It then uses this information to suggest a content brief, including recommended word count, target topics, and related keywords. This functionality is particularly useful for organizations looking to scale their content production while maintaining SEO quality and relevance, as outlined in guides for content brief creation by industry analysts like Semrush. Frase was founded in 2016 and acquired by Copilot in 2024, continuing its development as a tool for content intelligence.

Key features

• AI Content Writer: Utilizes AI models to generate text, including full articles, section drafts, rephrased sentences, and creative ideas based on user input and SERP analysis data.
• Content Optimization: Provides real-time feedback and scores on content quality and SEO relevance, comparing user content against top-ranking articles for targeted keywords. It suggests improvements for topic coverage and keyword usage.
• Content Outlines & Briefs: Automates the creation of detailed content briefs by analyzing competitor SERPs, identifying common headings, questions, and statistical data. This helps define article structure and scope before writing begins.
• SERP Analysis: Gathers and displays key data from top-ranking search results for a given query, including word counts, headings, links, and frequently asked questions, to inform content strategy.
• Topic Clustering: Helps identify related topics and subtopics to build comprehensive content clusters, aiming to improve topical authority for specific keywords.
• Question Answering: Extracts common questions from SERPs, forums, and "People Also Ask" sections to ensure content addresses user intent directly.
• Customizable Templates: Allows users to create and save custom templates for content briefs or AI writing prompts, streamlining repetitive tasks.

Pricing

Frase offers tiered subscription plans designed for individual users up to large teams and enterprises. All listed prices are based on annual billing.

Additional add-ons are available for enhanced AI capabilities and keyword research features. Full pricing details and current offers are available on the Frase pricing page.

Common integrations

• Google Search Console: Connects to pull data on existing content performance, identifying opportunities for optimization based on impressions and clicks.
• WordPress: While not a direct plugin-based integration, content optimized or generated in Frase is commonly exported and published to WordPress sites.
• Google Docs: Often used as an intermediary for collaboration after content briefs or initial drafts are generated in Frase.
• Analytics Platforms: Content performance can be tracked in external analytics tools like Google Analytics after optimization and publishing.

Alternatives

• Surfer SEO: A content optimization tool providing data-driven recommendations for on-page SEO, content structure, and keyword density.
• Clearscope: Focuses on content relevance and comprehensiveness, offering topic modeling and grading tools to improve organic search performance.
• Semrush: A comprehensive SEO platform that includes tools for keyword research, competitive analysis, site auditing, and content marketing, with an emphasis on content optimization features.

Getting started

Frase is a web-based application and does not offer a public API or SDK for direct programmatic access. Therefore, there is no “hello-world” code example. The typical getting started process involves signing up for an account and using the web interface. Below is an outline of the initial steps users typically follow to begin using Frase for content creation and optimization:

1. Navigate to the Frase homepage:
   Open your web browser and go to https://www.frase.io/

2. Sign up for an account:
   Click on the "Start Free Trial" or "Get Started" button.
   Provide your email and create a password to set up your account.
   (Note: While it may offer a trial, Frase does not have a perpetual free tier.)

3. Log in to the Frase dashboard:
   Once registered, log in to access your user dashboard.

4. Create a new document:
   From the dashboard, click "New Document" or a similar option to start a new content project.

5. Enter your target keyword:
   Input the primary keyword or topic you want to rank for in the designated field.
   Frase will then begin analyzing the SERP for that query.

6. Generate a content brief or start writing:
   Review the generated SERP analysis and use the tools to create a content brief, which outlines topics, headings, and questions.
   Alternatively, proceed directly to the AI content writer or editor to begin drafting your content based on the insights provided.

7. Optimize your content:
   As you write or import existing content, use Frase's optimization panel to see real-time scores and suggestions for improving topical coverage and keyword relevance.