Reportz

Overview

Reportz is a specialized reporting platform developed for marketing agencies to manage and automate client performance reporting. Its core functionality revolves around aggregating data from diverse marketing sources into unified, customizable dashboards and reports. The platform is designed to address the specific needs of agencies handling multiple clients and campaigns across various digital marketing disciplines, including SEO, PPC, social media, and analytics.

The system allows agencies to create white-label reports, which can be branded with the agency's or client's logo, providing a consistent professional appearance. This feature is particularly relevant for agencies that aim to present data in a client-facing format without requiring manual data compilation or design work for each report. Reportz supports the creation of both static reports and dynamic dashboards, enabling clients to access real-time performance metrics.

Targeted at technical buyers and agency owners, Reportz provides a solution for reducing the manual effort associated with monthly, quarterly, or ad-hoc client reporting. By centralizing data from platforms such as Google Analytics, Google Ads, Facebook Ads, and various SEO tools, it aims to provide a comprehensive overview of campaign performance. The platform's emphasis on automation is intended to free up agency resources, allowing teams to focus more on strategy and execution rather than data compilation.

While Reportz is designed for reporting, its primary interface is user-facing for report generation and dashboard management, rather than providing extensive developer-centric APIs for deep programmatic integration. Agencies seeking to build custom applications or complex data workflows might find the API capabilities limited compared to platforms built with a strong developer-first approach for data warehousing or business intelligence, such as those that emphasize a public API for programmatic interaction with core functionality. For comparison, platforms like Databox also offer reporting tools but may present different API access levels for custom integrations.

The platform's utility extends to various agency roles, including account managers who need to communicate results to clients, SEO specialists tracking organic performance, and PPC managers monitoring ad campaign effectiveness. Its GDPR compliance ensures that data handling adheres to European Union regulations regarding data privacy and protection, which is a consideration for agencies operating within or serving clients in the EU market.

Key features

• Automated Client Reporting: Schedules and generates reports automatically from connected data sources.
• Customizable Dashboards: Allows creation of interactive dashboards with drag-and-drop widgets for data visualization.
• White-Labeling: Enables agencies to brand reports and dashboards with their own or client logos and colors.
• Data Integrations: Connects to various marketing platforms, including Google Analytics, Google Ads, Facebook Ads, and SEO tools.
• Performance Monitoring: Tracks key performance indicators (KPIs) across different marketing channels in real-time.
• User Management: Supports multiple users and client access levels for collaborative reporting.
• Report Templates: Provides pre-built templates for common reporting needs, which can be customized.

Pricing

Reportz offers tiered pricing plans, primarily structured for marketing agencies based on the number of active reports and users. As of May 2026, the pricing details are:

For the most current pricing and detailed feature breakdowns per plan, refer to the official Reportz pricing page.

Common integrations

Reportz integrates with a range of digital marketing platforms to pull data into its reporting dashboards. Key integrations include:

• Google Analytics: For website traffic, user behavior, and conversion data.
• Google Ads: For PPC campaign performance, spend, and ad metrics.
• Google Search Console: For organic search performance, keywords, and impressions.
• Facebook Ads: For social media advertising campaign data.
• Instagram: For organic social media insights.
• LinkedIn Ads: For professional network advertising performance.
• SEO Tools: Integrations with various SEO platforms for keyword rankings and backlink data.

Alternatives

• Whatagraph: A marketing reporting platform focused on visual, automated client reports.
• AgencyAnalytics: An all-in-one reporting platform for marketing agencies with SEO, PPC, social, and web analytics tools.
• Databox: A business analytics platform that allows users to build dashboards and reports from various data sources.

Getting started

Reportz primarily offers a web-based interface for setting up and managing reports. There is no publicly available API for developers to programmatically interact with its core reporting functionality or integrate with other systems beyond its native connectors. Therefore, a typical "hello world" code example for direct API interaction is not applicable. Users typically begin by creating an account and connecting their data sources through the platform's UI.

To begin using Reportz, the general process involves:

1. Account Creation: Sign up for a Reportz account on their homepage.
2. Connect Data Sources: Navigate to the integrations section within the Reportz dashboard and authorize connections to various marketing platforms (e.g., Google Analytics, Google Ads).
3. Create a Report or Dashboard: Use the drag-and-drop interface to select metrics, widgets, and design elements for a new report or dashboard.
4. Customize and White-Label: Apply agency branding, logos, and custom colors to reports.
5. Share with Clients: Generate shareable links or schedule automated email delivery of reports to clients.

For example, connecting Google Analytics would typically involve an OAuth flow through the Reportz interface:

// This is a conceptual representation of the user flow, not executable code.
// Reportz handles the OAuth process internally via its web interface.

// User navigates to 'Integrations' in Reportz dashboard
// User clicks 'Connect Google Analytics'
// Reportz redirects user to Google's OAuth consent screen
// User grants permissions to Reportz to access Google Analytics data
// Google redirects user back to Reportz
// Reportz stores secure access tokens and begins fetching data (as configured by user)

This process is managed through the Reportz graphical user interface, consistent with platforms designed for direct user interaction rather than developer-centric API access.