Overview

SE Ranking is an all-in-one SEO platform established in 2012, targeting small to medium businesses (SMBs) and agencies managing multiple client projects. The platform integrates various SEO functionalities, including keyword rank tracking, website auditing, backlink analysis, and competitor research, into a unified dashboard. Its design aims to provide a comprehensive suite of tools necessary for search engine optimization without requiring users to integrate multiple disparate services.

The core utility of SE Ranking lies in its ability to monitor keyword performance across various search engines and locations, identify technical SEO issues through site audits, and analyze competitor strategies. For agencies, the platform supports white-label reporting and sub-account management, which facilitates client communication and project organization. The platform's documentation indicates a focus on usability for marketers who may not have extensive technical backgrounds, while also providing data depth for experienced SEO professionals.

SE Ranking's feature set is structured to support the full lifecycle of an SEO campaign. From initial keyword research and competitive analysis to ongoing rank tracking and technical site maintenance, the platform provides tools at each stage. For instance, its Website Audit tool scans for over 100 on-page and technical SEO parameters, generating reports that highlight areas for improvement, such as broken links, duplicate content, and slow page load times. This structured approach helps users prioritize optimization tasks based on identified issues. The platform also includes a Content Editor, designed to assist in optimizing existing content or drafting new content based on keyword analysis and competitor insights.

The platform is also utilized for local SEO initiatives, offering tools to manage business listings and monitor local search performance, which is particularly relevant for businesses with physical locations. Its competitor analysis features extend to examining keyword strategies, backlink profiles, and paid advertising efforts of rival domains, providing insights that can inform a user's own strategy. Compared to platforms like Semrush, SE Ranking positions itself as a cost-effective alternative for users seeking a comprehensive toolset without the higher price point often associated with enterprise-level solutions.

Key features

  • Keyword Rank Tracker: Monitors keyword positions across major search engines (Google, Bing, Yahoo, Yandex, YouTube) and locations, offering daily, weekly, or monthly updates. Users can track competitor rankings and analyze SERP features.
  • Website Audit: Scans websites for technical SEO issues, on-page problems, and overall site health. It identifies issues such as broken links, duplicate content, slow pages, and missing meta tags, providing actionable recommendations for improvement.
  • Backlink Checker: Analyzes the backlink profiles of any domain, providing metrics such as Domain Trust, Page Trust, referring domains, and anchor text distribution. It helps identify toxic backlinks and opportunities for link building.
  • Competitor Research: Provides insights into competitor organic and paid search strategies. Users can analyze competitor keywords, traffic estimates, ad copies, and backlink profiles to identify market opportunities and threats.
  • Content Editor: Assists in content optimization by providing keyword suggestions, readability scores, and competitor content analysis. It helps users create or optimize content that aligns with search intent and SEO best practices.
  • Local SEO: Tools for managing and optimizing Google Business Profile listings, monitoring local keyword rankings, and tracking local search performance. It supports multi-location businesses and agencies.
  • API Access: Offers an API for programmatic access to data, allowing users to integrate SE Ranking's data into custom applications or dashboards. This enables automation of reporting and data extraction for advanced users.

Pricing

SE Ranking offers tiered pricing plans, with discounts available for annual billing. A 14-day free trial is available for new users. The pricing structure scales based on keyword tracking limits, frequency of rank checks, and access to advanced features.

SE Ranking Pricing Plans (as of June 2026)
Plan Name Monthly Cost (billed annually) Key Features
Essential $39.20 Keyword Rank Tracker, Website Audit (20,000 pages), Backlink Checker (100,000 backlinks), Competitor Research, Basic Reporting, API access to core data.
Pro $63.20 All Essential features, increased limits (e.g., 25,000 pages for audit, 250,000 backlinks), Content Editor, White Label Reporting, Lead Generator.
Business $151.20 All Pro features, further increased limits (e.g., 40,000 pages for audit, 1,000,000 backlinks), API access to all data, custom user roles.

For detailed and up-to-date pricing information, refer to the official SE Ranking pricing page.

Common integrations

  • Google Analytics: Connects to Google Analytics for importing traffic data and aligning SEO performance with website analytics.
  • Google Search Console: Integrates with Google Search Console to pull in search query data, impressions, and click-through rates directly into SE Ranking dashboards.
  • Google Business Profile: For local SEO, SE Ranking connects with Google Business Profile to manage and track local listings.
  • Zapier: While not a direct integration, SE Ranking's API can be used with Zapier to connect with various other marketing and productivity tools for automated workflows.

Alternatives

  • Semrush: A comprehensive SEO and content marketing platform offering extensive keyword research, competitor analysis, and site auditing tools.
  • Ahrefs: Known for its backlink analysis capabilities, Ahrefs also provides robust tools for keyword research, site audits, and content exploration.
  • Moz Pro: Offers a suite of SEO tools including keyword research, link explorer, site crawl, and rank tracking, with a focus on domain authority metrics.

Getting started

SE Ranking offers an API for developers to integrate their data into custom applications. The API primarily supports data retrieval for keyword rankings, website audit results, and backlink information. An API key is required for authentication.


import requests
import json

API_KEY = "YOUR_SE_RANKING_API_KEY"
BASE_URL = "https://api.seranking.com/v1.0"

def get_keyword_rankings(project_id, keyword):
    endpoint = f"{BASE_URL}/projects/{project_id}/keywords"
    headers = {"Authorization": f"Bearer {API_KEY}"}
    params = {"query": keyword}
    
    try:
        response = requests.get(endpoint, headers=headers, params=params)
        response.raise_for_status()  # Raise an exception for HTTP errors
        data = response.json()
        
        if data and "items" in data:
            print(f"Keyword rankings for '{keyword}':")
            for item in data["items"]:
                print(f"  URL: {item['url']}, Position: {item['position']}, Search Engine: {item['searchEngine']}")
        else:
            print(f"No ranking data found for '{keyword}'.")
            
    except requests.exceptions.RequestException as e:
        print(f"API request failed: {e}")
    except json.JSONDecodeError:
        print("Failed to decode JSON response.")

# Example Usage (replace with your actual project ID and keyword)
# You would find your project ID within the SE Ranking dashboard.
# The API documentation specifies how to retrieve project IDs and available keywords.
PROJECT_ID = "12345"
TARGET_KEYWORD = "example keyword"

# Uncomment the line below to run the example
# get_keyword_rankings(PROJECT_ID, TARGET_KEYWORD)

This Python example demonstrates how to use the SE Ranking API to fetch keyword ranking data for a specific project and keyword. Users should consult the official SE Ranking API documentation for details on available endpoints, parameters, and authentication methods.